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Contesting dishonesty : when a...
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Werbung
Consumer behaviour
17
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Advertising effects
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Advertising
8
Brand image
5
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1976-2007
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Chang, Hua
3
Xie, Guang-Xin
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Xie, Guang-xin
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Kronrod, Ann
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Zhang, Lingling
2
Boush, David M.
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Chen, Johnny
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Kahle, Lynn Richard
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Kwak, Hyokjin
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International journal of advertising : the quarterly review of marketing communications
2
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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ECONIS (ZBW)
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1
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
3
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
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4
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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5
Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Gurel-Atay, Eda
;
Xie, Guang-xin
;
Chen, Johnny
;
Kahle, …
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003971422
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6
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
Saved in:
7
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Green advertising and the reluctant consumer
,
(pp. 95-109)
.
2014
Persistent link: https://www.econbiz.de/10010399379
Saved in:
8
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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