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Werbung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Theorie
9,098
Relationship marketing
8,979
Beziehungsmarketing
8,949
Theory
8,935
Brand management
7,529
Markenführung
7,488
Brand image
6,690
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6,650
Customer satisfaction
5,651
Online-Handel
5,573
Online retailing
5,562
Kundenzufriedenheit
5,494
USA
4,745
Social Web
4,741
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4,739
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4,497
Internet marketing
4,486
United States
4,479
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4,366
Dienstleistungsqualität
4,322
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4,308
Markenartikel
4,298
Einzelhandel
4,147
Deutschland
4,130
Retail trade
4,107
Germany
3,761
Werbewirkung
3,621
Electronic Commerce
3,604
Verbraucherverhalten
3,591
Advertising effects
3,583
E-commerce
3,498
Experiment
3,352
Emotion
3,213
Advertising
3,016
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2,882
Private consumption
2,878
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Septianto, Felix
20
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15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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Axel-Springer-Verlag
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National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Confederation British Industry
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
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1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
2,897
USB Cologne (EcoSocSci)
40
EconStor
6
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1
Werbung, Wettbewerb und
Verbraucherpolitik
Mähling, Friedrich W.
-
1983
Persistent link: https://www.econbiz.de/10000078132
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
3
Advertising directed at children : endorsements in advertising ; reports by the Committee on Consumer Policy
1982
Persistent link: https://www.econbiz.de/10001477011
Saved in:
4
Wirkungsanalyse für segmentspezifische Warentestwerbung : d. Zielgruppe: sozial schwache Jugendliche
Buschmann, Vera
-
1986
Persistent link: https://www.econbiz.de/10012699865
Saved in:
5
Werbung, Wettbewerb und
Verbraucherpolitik
Mähling, Friedrich W.
-
1983
Persistent link: https://www.econbiz.de/10004660216
Saved in:
6
Wirkungsanalyse für segmentspezifische Warentestwerbung : d. Zielgruppe: sozial schwache Jugendliche
Buschmann, Vera
-
1986
Persistent link: https://www.econbiz.de/10004054467
Saved in:
7
Produkte & Politik : zur Kultur- und Politikgeschichte der Produktkommunikation
Gries, Rainer
-
2006
Persistent link: https://www.econbiz.de/10004875029
Saved in:
8
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
9
Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul
;
Ahmed, SK Kamal
;
Fouji, Mahmudul Hasan
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
Saved in:
10
Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
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