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Fit Does Matter! An Empirical...
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Werbung
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Electronic Commerce
22,955
E-commerce
20,584
Online-Handel
11,038
Online retailing
10,979
Theorie
10,713
Theory
10,545
Beziehungsmarketing
9,853
Relationship marketing
9,839
Markenführung
7,475
Brand management
7,471
Markenimage
6,568
Brand image
6,544
Social Web
6,037
Social web
6,034
Internet
5,927
Deutschland
5,910
Online-Marketing
5,860
Internet marketing
5,783
USA
5,767
Kundenzufriedenheit
5,764
Customer satisfaction
5,759
United States
5,520
Germany
5,477
Einzelhandel
4,990
Retail trade
4,861
Dienstleistungsqualität
4,705
Service quality
4,701
Brand
4,256
Markenartikel
4,252
Werbewirkung
3,625
Advertising effects
3,584
Verbraucherverhalten
3,564
Experiment
3,465
Preismanagement
3,270
Pricing strategy
3,265
Emotion
3,175
Virales Marketing
2,998
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1,417
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573
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2,201
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785
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10
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7
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Septianto, Felix
18
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Sahni, Navdeep S.
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Nair, Harikesh
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wilson, Christopher
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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Axel-Springer-Verlag
9
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Columbia University / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
97
Journal of marketing communications
93
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
43
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Journal of marketing research
11
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ECONIS (ZBW)
2,954
USB Cologne (EcoSocSci)
40
EconStor
6
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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3
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
4
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
5
Advertising versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
6
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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7
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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8
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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9
The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets
Frick, Bernd
;
Kaimann, Daniel
- In:
Applied economics letters
24
(
2017
)
17
,
pp. 1237-1240
Persistent link: https://www.econbiz.de/10011852434
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10
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
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