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Making a Mark in the Internet Economy : A Trademark Analysis of Search Engine Advertising

Bartholomew, Mark - 2012

Keyword search advertising occurs when an advertiser pays a search engine to link a particular keyword to its website. Keywords are often trademarks and some mark owners have objected to the search engines' practice of selling their marks as keywords without permission. Trademark doctrine...

Persistent link: https://www.econbiz.de/10013115722

Trademark Enforcement and Internet Search Advertising : A Regulatory Risk for Brand Owners

Klein, David; Wueller, Joshua - 2017

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … allegedly anti-competitive trademark settlement agreements. This article outlines the basic mechanics of Internet search …

Persistent link: https://www.econbiz.de/10014123377

The review of internet marketing use in Latvia's companies

Sloka, Biruta; Kantāne, Ināra; Walczak, Renata - In: International journal of learning and change : IJLC 9 (2017) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10011755721

Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …

Persistent link: https://www.econbiz.de/10011305392

Antitrust for internet gianst

Taschdjian, Martin; Alleman, James H. - 2018

There can be no doubt that the FANG companies – Facebook, Amazon, Netflix and Google, as well as Twitter – have transformed society since their emergence. Like all social transformations, the changes wrought by their services have had ripple effects that are both positive and negative. On...

Persistent link: https://www.econbiz.de/10012010582

Bork's hoax : antitrust and the internet market

Alleman, James H. - 2021

Robert Bork's Antitrust Paradox (1978) has been justification for lack of antitrust behavior for over four decades. His test essentially asks if consumers are harmed by the pricing practices of the firm in the market in which they purchase the good or service. Even if these firms are monopoly or...

Persistent link: https://www.econbiz.de/10012804859