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Werbung
Konsumentenverhalten
78,873
Consumer behaviour
78,441
Markenführung
16,952
Brand management
16,930
Marketingmanagement
16,878
Marketing management
16,060
Theorie
11,911
Theory
11,738
Markenimage
10,816
Beziehungsmarketing
10,737
Relationship marketing
10,723
Brand image
10,602
Markenartikel
9,100
Brand
8,007
Deutschland
6,898
USA
6,576
United States
6,339
Germany
6,268
Online-Marketing
5,881
Social Web
5,853
Social web
5,848
Internet marketing
5,791
Customer satisfaction
5,743
Kundenzufriedenheit
5,743
Marketing
5,677
Online-Handel
5,520
Online retailing
5,506
Einzelhandel
4,623
Retail trade
4,507
Dienstleistungsqualität
4,453
Service quality
4,451
Werbewirkung
4,327
Advertising effects
4,267
Electronic Commerce
3,971
E-commerce
3,803
Advertising
3,682
Verbraucherverhalten
3,571
Experiment
3,399
Emotion
3,299
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1,625
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603
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2,648
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1,209
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136
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84
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70
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54
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45
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42
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37
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24
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24
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22
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22
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22
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17
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11
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9
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9
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8
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7
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7
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Pelsmacker, Patrick de
20
Eisend, Martin
19
Kaiser, Harry M.
19
Septianto, Felix
19
Bruhn, Manfred
18
Gierl, Heribert
17
Dens, Nathalie
15
Rosengren, Sara
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Diehl, Sandra
12
Wu, Linwan
11
Yoon, Sukki
11
Esch, Franz-Rudolf
10
Pepels, Werner
10
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wheeler, Alina
9
Choi, Yung Kyun
8
Keller, Kevin Lane
8
Mooij, Marieke K. de
8
Percy, Larry
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Hackley, Christopher E.
7
Haley, Eric John
7
Hayes, Jameson L.
7
Malik, Garima
7
Moser, H. R.
7
Moshary, Sarah
7
Quach, Sara
7
Rozendaal, Esther
7
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Springer Fachmedien Wiesbaden
14
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
6
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Committee on Advertising
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Duncker & Humblot
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Society for Opinion and Marketing Research
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
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Published in...
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
108
Journal of marketing communications
105
Journal of advertising research
92
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising
64
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of promotion management : JPM
49
Journal of promotion management : innovations in planning and applied research
49
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Psychology & marketing
39
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of historical research in marketing
22
Journal of marketing
22
Marketing letters : a journal of research in marketing
22
Journal of marketing research : JMR
21
SpringerLink / Bücher
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of global marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of business ethics : JOBE
18
Marketing : ZFP ; journal of research and management
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
International journal of industrial organization
12
Journal of Islamic marketing : JIMA
12
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Source
All
ECONIS (ZBW)
3,767
USB Cologne (EcoSocSci)
96
EconStor
9
RePEc
1
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1
Too sexy for the price? : the effectiveness of erotic advertising depending on the
brand
's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Advertising and
brand
attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
3
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
4
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
5
Reputation and advertising of collective
brand
members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
6
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
7
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
8
Moderating role of
brand
familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
9
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
10
Produktkommunikation : Geschichte und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003597363
Saved in:
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