//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impact of social norms and joi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Brand equity
3
Choice models
3
Eating habit
3
Ernährungsverhalten
3
Markenartikel
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Credit card
2
Experience
2
Identity
2
Inter-product similarity
2
Internet marketing
2
Kreditkarte
2
Measures of choice variety
2
Online-Marketing
2
Performance
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Satisfaction
2
Service recovery
2
Social Web
2
Social web
2
Variety seeking
2
Werbewirkung
2
Arbeitszufriedenheit
1
Attitudes and persuasion
1
Bank institution trust
1
Behavioral loyalty
1
Brand loyalty
1
Branding
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Lin, Chien-Wei
2
Baalbaki, Sally
1
Blanchflower, Tiffany M.
1
Guzman, Francisco
1
Tran, Trang
1
Tran, Trang P.
1
Published in...
All
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
2
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->