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Werbung
Experiment
44,354
Marketing
31,528
Electronic Commerce
23,571
E-commerce
21,482
Theorie
15,782
Theory
15,652
Online-Marketing
13,292
Internet marketing
12,952
Consumer behaviour
12,475
Konsumentenverhalten
12,360
Social Web
7,492
Social web
7,485
Online-Handel
6,723
Online retailing
6,711
Spieltheorie
6,687
Game theory
6,552
Internet
6,164
Deutschland
5,614
Feldforschung
5,191
Germany
5,078
Field research
5,030
USA
4,935
Marketingmanagement
4,844
United States
4,682
Marketing management
4,610
Relationship marketing
4,036
Beziehungsmarketing
4,020
experiment
3,582
Verhaltensökonomik
2,876
Behavioral economics
2,856
Vertrauen
2,854
Confidence
2,795
Advertising
2,655
Brand management
2,624
Markenführung
2,618
marketing
2,604
Public goods
2,593
Werbewirkung
2,581
Öffentliche Güter
2,566
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Undetermined
1,069
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543
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Article
1,608
Book / Working Paper
1,145
Journal
24
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Article in journal
1,488
Aufsatz in Zeitschrift
1,488
Graue Literatur
161
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161
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120
Arbeitspapier
118
Aufsatz im Buch
115
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115
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83
Sammelwerk
83
Hochschulschrift
56
Aufsatzsammlung
54
Konferenzschrift
46
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31
Conference proceedings
22
Lehrbuch
19
Conference paper
16
Konferenzbeitrag
16
Case study
15
Fallstudie
15
Ratgeber
15
Textbook
15
Wörterbuch
15
Guidebook
13
Nachschlagewerk
11
Reference book
11
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7
Handbook
7
Handbuch
7
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6
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6
Fallstudiensammlung
6
Festschrift
6
Sammlung
6
Bibliografie enthalten
5
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5
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4
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4
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4
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4
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English
2,463
German
273
Undetermined
39
Russian
10
French
3
Polish
2
Hungarian
1
Italian
1
Norwegian
1
Spanish
1
Swedish
1
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1
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Author
All
Kaiser, Harry M.
17
Pelsmacker, Patrick de
13
Sahni, Navdeep S.
13
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Pepels, Werner
11
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Bruhn, Manfred
9
Koschnick, Wolfgang J.
9
Yang, Yanwu
9
Clow, Kenneth E.
8
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Hackley, Christopher E.
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Voorveld, Hilde
8
Wheeler, Alina
8
Baack, Donald
7
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Collins, Thomas L.
7
Fogel, Joshua
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Messer, Kent D.
7
Nair, Harikesh
7
Rapp, Stan
7
Soloveichik, Rachel
7
Arora, Taanika
6
Brynjolfsson, Erik
6
Calvano, Emilio
6
Campbell, Colin L.
6
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Institution
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Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
8
American Marketing Association
7
Advertising Research Foundation
3
IGI Global
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
OECD
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Association of National Advertisers
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Columbia University / Department of Economics
1
Copenhagen Symposium <1, 1989>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Edward Elgar Publishing
1
European Advertising Academy
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Frankfurt School Verlag GmbH
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
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Published in...
All
International journal of advertising : the review of marketing communications
86
Journal of business research : JBR
49
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing communications
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of promotion management : innovations in planning and applied research
38
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of retailing and consumer services
20
Journal of marketing research : JMR
19
Journal of promotion management : JPM
19
SpringerLink / Bücher
18
European journal of operational research : EJOR
17
Journal of historical research in marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
European journal of marketing : EJM
14
Journal of marketing
14
Journal of marketing research
14
Journal of current issues and research in advertising
13
Psychology & marketing
13
CESifo working papers
12
Information systems research : ISR
12
International journal of technology marketing : IJTMkt
12
Journal of marketing management : MM
12
Quantitative marketing and economics : QME
12
Young consumers : insight and ideas for responsible marketers
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Electronic commerce research
9
Health marketing quarterly
9
International journal of electronic commerce : IJEC
8
Journal of advertising : official publication of the American Academy of Advertising
8
Marketing intelligence & planning
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Operations research
8
Springer eBook Collection
8
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Source
All
ECONIS (ZBW)
2,540
USB Cologne (EcoSocSci)
214
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
How targeting affects customer search : a field
experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
4
Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.
;
Veiga, André
-
2021
We conduct an
experiment
where subjects read online news articles and are shown ads for brands next to those articles …
Persistent link: https://www.econbiz.de/10012495704
Saved in:
5
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field
experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
6
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
7
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
8
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field
experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
9
Competitive Poaching in Search Advertising : A Randomized Field
Experiment
Bhattacharya, Siddharth
-
2019
run a field
experiment
for a three-month period with a business school in northeastern United States, by bidding on …
Persistent link: https://www.econbiz.de/10012893115
Saved in:
10
Online-to-offline advertisements as field experiments
Matsui, Akira
;
Moriwaki, Daisuke
- In:
The Japanese economic review : the journal of the …
73
(
2022
)
1
,
pp. 211-242
Persistent link: https://www.econbiz.de/10012796290
Saved in:
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