Online-to-offline advertisements as field experiments
Akira Matsui, Daisuke Moriwaki
| Year of publication: |
2022
|
|---|---|
| Authors: | Matsui, Akira ; Moriwaki, Daisuke |
| Published in: |
The Japanese economic review : the journal of the Japanese Economic Association. - Singapore : Springer, ISSN 1468-5876, ZDB-ID 2006390-8. - Vol. 73.2022, 1, p. 211-242
|
| Subject: | Online advertisement | Trajectory mining | Online-to-offline advertisement | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Feldforschung | Field research | Bergbau | Mining | Experiment | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s42973-021-00101-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796290