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More voices persuade : the attentional benefits of voice numerosity

Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10014322176

An analytical approach to crowdinvesting : the impact of marketing and idea stealing on the entrepreneur's decision making

Bethmann, Nicola; Frieden, Matthias - 2019

In a game theoretical setting, this paper studies the entrepreneur's decision making by using a new financing opportunity referred to as crowdinvesting. In this model, the entrepreneur can collect money and advertise his innovative idea. However, crowdinvesting carries the risk of being copied...

Persistent link: https://www.econbiz.de/10011957777

Deceptive advertising in a crowdfunding market

Zhang, Juan; Huang, Jian - In: Transportation research / E : an international journal 135 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012233596

Influence of advertisement on customers based on AIDA model

Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298

Persistent link: https://www.econbiz.de/10011998468

Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis

Sharifi, Mehdi; Pool, Javad Khazaei; Reza Jalilvand, … - In: Technological forecasting & social change : an … 143 (2019), pp. 154-161

Persistent link: https://www.econbiz.de/10012133751

Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories

Valenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 435-454

Persistent link: https://www.econbiz.de/10014316631

Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms

Sriram K. V.; Poojary, Anup Ananda; Jawa, Vineet; … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 111-132

Persistent link: https://www.econbiz.de/10014318184

Advertising and labour supply : why do Americans work such long hours?

Cowling, Keith; Poolsombat, Rattanasuda; Tomlinson, … - In: International review of applied economics 25 (2011) 3, pp. 283-301

Persistent link: https://www.econbiz.de/10009156737

Cloak or flaunt? : the fashion dilemma

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Ad gist : ad communication in a single eye fixation

Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10009511628

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