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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Coordinating the five facets of integrated marketing communications
Raulas, Mika; Vepsäläinen, Ari P. J. - 1993
Persistent link: https://www.econbiz.de/10000879798
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Marketing communications
Anderson, Patricia M.; Rubin, Leonard G. - 1986
Persistent link: https://www.econbiz.de/10000697546
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Marketing communications
Coulson-Thomas, Colin - 1986 - Reprint
Persistent link: https://www.econbiz.de/10000716502
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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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Operatives Marketing : der Einsatz und die Gestaltung der Marketinginstrumente im Reisebüro
Schrand, Axel - In: Reisebüro-Management : Gestaltung der …, (pp. 247-269). 2008
Persistent link: https://www.econbiz.de/10003746935