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Werbung
Marketing
31,280
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1,103
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Bruhn, Manfred
20
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17
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15
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11
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10
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9
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7
Clow, Kenneth E.
7
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7
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7
Percy, Larry
7
Rapp, Stan
7
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6
Pelsmacker, Patrick de
6
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5
Blakeman, Robyn
5
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5
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5
Malik, Garima
5
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5
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5
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4
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4
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4
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Fuchs, Wolfgang
4
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4
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4
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4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Steffenhagen, Hartwig
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4
Unger, Fritz
4
Wang, Jing
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2
Advertising Research Foundation
2
European Advertising Academy
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
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1
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1
Akademie für Naturschutz und Landschaftspflege
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1
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1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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1
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1
Duncker & Humblot
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1
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1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Haufe-Lexware GmbH & Co. KG
1
ICC Deutschland Internationale Handelskammer
1
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Journal of historical research in marketing
16
SpringerLink / Bücher
15
Journal of marketing communications
14
Journal of advertising research
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
11
Journal of business research : JBR
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Springer eBook Collection
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of marketing
6
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6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
International journal of islamic marketing and branding
5
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5
Journal of advertising : official publication of the American Academy of Advertising
5
The marketing review
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International journal of economic issues : IJEI
4
International journal of technology marketing : IJTMkt
4
Journal of business ethics : JOBE
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Advances in advertising research
3
BAW-Texte / Reihe Public Relations
3
Corporate communications : an international journal
3
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ECONIS (ZBW)
1,128
USB Cologne (EcoSocSci)
218
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
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1
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
2
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Promotion management and
marketing
communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
5
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
6
Coordinating the five facets of integrated
marketing
communications
Raulas, Mika
;
Vepsäläinen, Ari P. J.
-
1993
Persistent link: https://www.econbiz.de/10000879798
Saved in:
7
Marketing
communications
Anderson, Patricia M.
;
Rubin, Leonard G.
-
1986
Persistent link: https://www.econbiz.de/10000697546
Saved in:
8
Marketing
communications
Coulson-Thomas, Colin
-
1986
-
Reprint
Persistent link: https://www.econbiz.de/10000716502
Saved in:
9
Promotional strategy : managing the
marketing
communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
10
Operatives
Marketing
: der Einsatz und die Gestaltung der Marketinginstrumente im Reisebüro
Schrand, Axel
- In:
Reisebüro-Management : Gestaltung der …
,
(pp. 247-269)
.
2008
Persistent link: https://www.econbiz.de/10003746935
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