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Targeting and Privacy in Mobile Advertising
Rafieian, Omid - 2020
Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user …
Persistent link: https://www.econbiz.de/10012852481
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Leveraging Differential Privacy for Targeted Advertisements
Kraft, Lennart - 2023
Differential Privacy offers the online advertising industry new means to increase consumer privacy by obfuscating …
Persistent link: https://www.econbiz.de/10014360827
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Inducing customers to try new goods
Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
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Targeted advertising and social status
Vikander, Nick - 2010
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011382751
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Ad networks, consumer tracking, and privacy
D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …
Persistent link: https://www.econbiz.de/10011723426
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …
Persistent link: https://www.econbiz.de/10011508048
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2019 - Revised version
otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …
Persistent link: https://www.econbiz.de/10012154264
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Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids
Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018
The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … studies on advertising targeted at kids in Pakistan …
Persistent link: https://www.econbiz.de/10014115910
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Mobile Apps and Targeted Advertising : Competitive Effects of Data Exchange
Li, Ding; Tsai, Hsin-Tien - 2022
This paper studies how restricting data exchange between firms affects market competition in the app economy. The identification exploits iOS's privacy policy update, which limits apps from tracking users across other apps using identifiers. We find that the iOS update reduces startup app...
Persistent link: https://www.econbiz.de/10013289829