Extent:
1 Online-Ressource (17 p)
Type of publication: Book / Working Paper
Language: English
Notes:
In: Shuja, K., Ali, M., Mehak Anjum, M., & Rahim, A. (2018). Effectiveness of Animated Spokes Character in Advertising Targeted to Kids.Journal of Marketing Management and Consumer Behavior, 2(2).31-47
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 12, 2018 erstellt
Classification: M37 - Advertising
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014115910