Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Shuja, K., Ali, M., Mehak Anjum, M., & Rahim, A. (2018). Effectiveness of Animated Spokes Character in Advertising Targeted to Kids.Journal of Marketing Management and Consumer Behavior, 2(2).31-47 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 12, 2018 erstellt |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014115910