Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategie - Umsetzung - Profit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Marketingmanagement
16,266
Marketing management
16,243
Marketing
3,398
Konsumentenverhalten
2,545
Consumer behaviour
2,544
Theory
2,227
Theorie
2,225
Relationship marketing
1,885
Beziehungsmarketing
1,884
Deutschland
1,632
Germany
1,576
Markenführung
1,379
Brand management
1,378
USA
1,283
United States
1,256
Online-Marketing
1,168
Strategisches Management
1,151
Internet marketing
1,130
Unternehmenserfolg
1,049
Firm performance
1,034
Marketingstrategie
975
Strategic management
894
Innovation
864
KMU
774
SME
774
Internationales Marketing
764
International marketing
741
Marktforschung
695
Social Web
691
Social web
691
Markenimage
615
Brand image
608
Advertising
584
Market research
583
Innovationsmanagement
542
Marketingtheorie
542
Marketing theory
532
Innovation management
523
Lieferantenmanagement
501
more ...
less ...
Online availability
All
Undetermined
190
Free
49
Type of publication
All
Article
345
Book / Working Paper
294
Type of publication (narrower categories)
All
Article in journal
285
Aufsatz in Zeitschrift
285
Aufsatz im Buch
58
Book section
58
Graue Literatur
44
Non-commercial literature
44
Collection of articles of several authors
33
Sammelwerk
33
Lehrbuch
32
Textbook
29
Hochschulschrift
25
Aufsatzsammlung
21
Thesis
18
Konferenzschrift
16
Arbeitspapier
15
Working Paper
15
Bibliografie enthalten
12
Bibliography included
12
Conference proceedings
10
Case study
8
Fallstudie
8
Glossar enthalten
6
Glossary included
6
Bibliografie
5
Fallstudiensammlung
4
Handbook
4
Handbuch
4
Ratgeber
4
Einführung
3
Guidebook
3
Nachschlagewerk
3
Reference book
3
Reprint
3
Wörterbuch
3
Bibliographie
2
Collection of articles written by one author
2
Festschrift
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
English
505
German
126
Russian
4
Polish
2
French
1
Undetermined
1
Author
All
Bruhn, Manfred
19
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Percy, Larry
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Eisend, Martin
3
Engel, James F.
3
Forker, Olan D.
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Steffenhagen, Hartwig
3
Voigt, Kai-Ingo
3
van Heerde, Harald J.
3
Altstiel, Tom
2
Araujo, Luis
2
more ...
less ...
Institution
All
American Marketing Association
4
Cornell University / Department of Agricultural Economics
3
Springer Fachmedien Wiesbaden
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Technische Universität Braunschweig / Institut für Marketing
1
Uni-Taschenbücher GmbH
1
Würzburger Werbefachgespräch <22, 1984, Würzburg>
1
more ...
less ...
Published in...
All
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Economics and business review
3
European Advertising Academy
3
European research studies
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
A reader in marketing communications
2
Advances in advertising research
2
Advances in international marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
627
USB Cologne (EcoSocSci)
11
USB Cologne (business full texts)
1
Showing
1
-
10
of
639
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
2
Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung
Depluet, Eric
-
1991
Persistent link: https://www.econbiz.de/10000868715
Saved in:
3
Möglichkeiten und Grenzen des Sponsoring im Rahmen der Marketingaktivitäten von ersten Anbietern
Wimmer, Heinrich
-
1987
-
2. Aufl
Persistent link: https://www.econbiz.de/10000740165
Saved in:
4
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
5
A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann
;
Kucher, Eckhard
-
1987
Persistent link: https://www.econbiz.de/10000730030
Saved in:
6
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
7
Kommunikative Marketingplanung bei Werbebeschränkungen
Hets, Johannes G.
-
1989
Persistent link: https://www.econbiz.de/10000801452
Saved in:
8
Marketing to women around the world
Bartos, Rena
-
1988
Persistent link: https://www.econbiz.de/10000769362
Saved in:
9
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
10
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
