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Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,774
Theory
9,584
Beziehungsmarketing
8,928
Relationship marketing
8,916
Markenführung
7,396
Brand management
7,392
Markenimage
6,560
Brand image
6,535
Customer satisfaction
5,591
Kundenzufriedenheit
5,591
Online-Handel
5,431
Online retailing
5,419
USA
5,086
United States
4,852
Deutschland
4,634
Social Web
4,623
Social web
4,621
Dienstleistungsqualität
4,440
Service quality
4,436
Online-Marketing
4,362
Internet marketing
4,339
Germany
4,251
Brand
4,220
Markenartikel
4,215
Einzelhandel
4,124
Retail trade
4,045
Umweltbewusstsein
4,036
Strukturgleichungsmodell
4,033
Structural equation model
4,018
Werbewirkung
3,576
Electronic Commerce
3,570
Environmental consciousness
3,567
Verbraucherverhalten
3,560
Advertising effects
3,537
E-commerce
3,459
Experiment
3,384
Emotion
3,254
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Online availability
All
Undetermined
1,397
Free
538
Type of publication
All
Article
2,176
Book / Working Paper
729
Journal
13
Type of publication (narrower categories)
All
Article in journal
2,088
Aufsatz in Zeitschrift
2,088
Graue Literatur
130
Non-commercial literature
130
Working Paper
108
Arbeitspapier
103
Aufsatz im Buch
82
Book section
82
Hochschulschrift
61
Collection of articles of several authors
42
Sammelwerk
42
Thesis
41
Konferenzschrift
29
Aufsatzsammlung
23
Conference paper
14
Konferenzbeitrag
14
Conference proceedings
13
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Festschrift
2
Guidebook
2
Ratgeber
2
Bibliographie
1
Doctoral Thesis
1
Fallstudiensammlung
1
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1
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1
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1
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1
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English
2,792
German
117
Undetermined
10
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
18
Eisend, Martin
16
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Kareklas, Ioannis
7
Moshary, Sarah
7
Quach, Sara
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lennart-Bernadotte-Stiftung
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
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Published in...
All
International journal of advertising : the review of marketing communications
121
Journal of business research : JBR
98
Journal of marketing communications
94
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
39
Journal of advertising : official publication of the American Academy of Advertising
37
Journal of retailing and consumer services
37
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
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Source
All
ECONIS (ZBW)
2,875
USB Cologne (EcoSocSci)
37
EconStor
6
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Nachhaltigkeits-Marketing : Grundlagen & Potenziale
Belz, Frank
(
contributor
);
Bilharz, Michael
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002715459
Saved in:
3
Nachhaltigkeits-Marketing in Theorie und Praxis : [das 5. St. Galler Forum für Nachhaltigkeitsmanagement mit dem Titel "Nachhaltigkeits-Marketing: Grundlagen und Potenziale", das a...
Belz, Frank
(
ed.
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509240
Saved in:
4
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Saved in:
5
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María
;
Martos-Partal, Mercedes
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
Saved in:
6
Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George
;
McGroarty, Siobhan
;
Sar, Sela
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
Saved in:
7
How explaining the nature and benefits of organic food in advertising for processed products may increase purchase intent
Beyer, Jessica
;
Ortiz, Rebecca
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 57-71
Persistent link: https://www.econbiz.de/10012514016
Saved in:
8
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
9
The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention : the case of organic food
Yang, Xisi
;
Weber, Anja
;
Grimm, Anna-Katharina
- In:
Review of managerial science : RMS
16
(
2022
)
6
,
pp. 1877-1909
Persistent link: https://www.econbiz.de/10013457793
Saved in:
10
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
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