Is advertising helpful for organic businesses? : differential effects of packaging claims
María Hidalgo-Baz, Mercedes Martos-Partal and Óscar González-Benito
| Year of publication: |
2017
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|---|---|
| Authors: | Hidalgo-Baz, María ; Martos-Partal, Mercedes ; González-Benito, Óscar |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 4, p. 542-561
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| Subject: | certified organic products | cues | packaging claims | message topic and explicitness | perceptions | Bio-Lebensmittel | Organic food | Werbewirkung | Advertising effects | Werbung | Advertising | Verpackung | Packaging | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1203857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849115