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"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi; Lee, Youngji; Diddi, Sonali; Karpova, Elena - In: Journal of fashion marketing and management 20 (2016) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
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Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi; Wu, Fang; Li, Shanjun; Grewal, Rajdeep - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
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Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714
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Advertising, society and consumer culture
Hovland, Roxanne; Wolburg, Joyce M. - 2010
Persistent link: https://www.econbiz.de/10003908723
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
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Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.; Musani, Smita I.; Wasnik, Pradnya B.; … - In: Health marketing quarterly 31 (2014) 2, pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
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Advertising and the consumer
Whyte jr., William H. - In: Consumer problems : Proceedings of an institute …, (pp. 14-22). 19XX
Persistent link: https://www.econbiz.de/10003014540