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Subject
All
Werbung
Consumer behaviour
82,818
Konsumentenverhalten
79,689
Relationship marketing
9,314
Beziehungsmarketing
9,225
Theorie
9,220
Theory
9,207
Brand management
7,607
Markenführung
7,563
Brand image
6,714
Markenimage
6,668
Customer satisfaction
5,979
Kundenzufriedenheit
5,623
Online retailing
5,554
Online-Handel
5,551
Service quality
4,794
Social Web
4,750
Social web
4,750
USA
4,694
Dienstleistungsqualität
4,640
United States
4,520
Online-Marketing
4,499
Internet marketing
4,494
Brand
4,316
Markenartikel
4,297
Einzelhandel
4,141
Retail trade
4,120
Deutschland
4,046
Germany
3,914
Electronic Commerce
3,619
Werbewirkung
3,616
Advertising effects
3,593
Verbraucherverhalten
3,583
E-commerce
3,515
Experiment
3,353
Emotion
3,210
Advertising
3,041
Private consumption
2,865
Privater Konsum
2,865
Pricing strategy
2,790
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Online availability
All
Undetermined
1,422
Free
543
Type of publication
All
Article
2,207
Book / Working Paper
720
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,114
Aufsatz in Zeitschrift
2,114
Graue Literatur
129
Non-commercial literature
129
Arbeitspapier
102
Working Paper
102
Aufsatz im Buch
87
Book section
87
Hochschulschrift
61
Thesis
41
Collection of articles of several authors
40
Sammelwerk
40
Konferenzschrift
27
Aufsatzsammlung
23
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Guidebook
4
Ratgeber
4
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Bibliographie
1
Fallstudiensammlung
1
Mehrbändiges Werk
1
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1
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1
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English
2,813
German
119
Undetermined
10
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moser, H. R.
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,904
USB Cologne (EcoSocSci)
37
Showing
1
-
10
of
2,941
Sort
relevance
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date (newest first)
date (oldest first)
1
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
2
A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
Saved in:
3
An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.
;
Johns Jr., Horace E.
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
Saved in:
4
Geomarketing : methods and strategies in spatial marketing
Cliquet, Gérard
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10013553175
Saved in:
5
Moving forward : the role of marketing in fostering public transport usage
Gijsenberg, Maarten J.
;
Verhoef, Peter C.
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012534249
Saved in:
6
Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
Saved in:
7
Kommunikationspolitik
Schrand, Axel
;
Schlieper, Thomas
- In:
Management in der Hotellerie und Gastronomie : …
,
(pp. 271-280)
.
2008
Persistent link: https://www.econbiz.de/10003646377
Saved in:
8
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
9
An examination of the visual element used in generic message advertisements : a comparison of goods and services
Clow, Kenneth E.
;
James, Karen E.
;
Kranenburg, Kristine E.
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003839175
Saved in:
10
Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Hagner, Frauke
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10009554429
Saved in:
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