Similar Search Results

Kaur, Harleen; Pandit, Ajay - In: Vision : the journal of business perspective 19 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10011343474

Harmon-Kizer, Tracy R. - In: Journal of marketing communications 23 (2017) 2, pp. 162-175

Persistent link: https://www.econbiz.de/10011706477

Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61

Persistent link: https://www.econbiz.de/10010511385

Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179

Persistent link: https://www.econbiz.de/10010393869

Winkler, Sabine - 2000

Persistent link: https://www.econbiz.de/10001538971

Williams, Russell Blair - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 253-276

Persistent link: https://www.econbiz.de/10012179121

Ries, Al; Trout, Jack - 2001 - 20. anniversary ed.

Persistent link: https://www.econbiz.de/10004605799

Ries, Al; Trout, Jack - 1986 - 1. ed., rev.

Persistent link: https://www.econbiz.de/10004676112

Harbrücker, Ulrich; Wiedmann, Klaus-Peter - 1987

Persistent link: https://www.econbiz.de/10013416631

Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218

Persistent link: https://www.econbiz.de/10008858089