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Werbung
Perception
5,895
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5,209
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2,339
Brand management
714
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Mullainathan, Sendhil
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3
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3
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2
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2
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2
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Journal of marketing communications
9
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7
International journal of advertising : the quarterly review of marketing communications
6
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5
International journal of advertising : the review of marketing communications
4
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4
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4
Psychology & marketing
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3
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3
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3
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3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
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2
Forschungsgruppe Konsum und Verhalten
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
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2
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
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2
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2
The Sage handbook of advertising
2
The journal of consumer marketing
2
Vision : the journal of business perspective
2
Working paper series / The City University Business School
2
Working paper series / University of Zurich, Department of Economics
2
Young consumers : insight and ideas for responsible marketers
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Arab economic and business journal
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Beltz-Monographien / Psychologie
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Breaking new ground in theory and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
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ECONIS (ZBW)
190
USB Cologne (EcoSocSci)
3
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1
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
2
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
3
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
4
Comparisons of media types and congruence in
positioning
of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
5
Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens
Winkler, Sabine
-
2000
Persistent link: https://www.econbiz.de/10001538971
Saved in:
6
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
7
Positioning
: the battle for your mind
Ries, Al
;
Trout, Jack
-
2001
-
20. anniversary ed.
Persistent link: https://www.econbiz.de/10004605799
Saved in:
8
Positioning
: the battle for your mind
Ries, Al
;
Trout, Jack
-
1986
-
1. ed., rev.
Persistent link: https://www.econbiz.de/10004676112
Saved in:
9
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
Saved in:
10
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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