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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Keeping up with the medians
O'Connor, James Patrick - 1964
Persistent link: https://www.econbiz.de/10002585512
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The advertising-agency industry : organization, entry, and concentration
Peterson, R. D. - In: Antitrust law & economics review 6 (1973) 4, pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
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International handbook of advertising
Dunn, S. Watson - 1964
Persistent link: https://www.econbiz.de/10014374078
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How much to spend for advertising
MacNiven, Malcolm A. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000053329
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The management of advertising
Simon, Julian Lincoln - 1971
Persistent link: https://www.econbiz.de/10000572096
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Marketing for profit
Eldridge, Clarence E. - 1970
Persistent link: https://www.econbiz.de/10002120634
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Kostet Werbung immer mehr Geld? : Nein! ; die Einschalt - Tarife wurden der Mediaverbreitung in beachtlichem Masse angepasst
Kirchner, Hans-Martin - In: Absatzwirtschaft 12 (1969) 18, pp. 19-23
Persistent link: https://www.econbiz.de/10002222197
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Mainonnan kustannukset
Ilmonen, Kaj - 1975
Persistent link: https://www.econbiz.de/10003160193