//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbungsbetrieb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market segments and stochastic...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
Marktforschung
7
Vereinigte Staaten
7
Marketing
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Indien
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Computer-assisted marketing
3
Customer value
3
IT-gestütztes Marketing
3
India
3
Kundenwert
3
Markenartikel
3
Marketinginformationssystem
3
Advertising
2
Customer analysis
2
Database-Marketing
2
Direktmarketing
2
Economic development
2
Entwicklung
2
Frankreich
2
Kundenanalyse
2
Kundenbetreuung
2
Kundendatenbank
2
Kundenmanagement
2
Market research
2
Preismanagement
2
Pricing strategy
2
Programming
2
Sales promotion
2
Statistik
2
USA
2
United States
2
Verbraucher
2
Verkaufsförderung
2
Wahl
2
more ...
less ...
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
Blattberg, Robert C.
2
Jeuland, Abel P.
1
Published in...
All
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The design of advertising experiments using statistical decision theory
Blattberg, Robert C.
- In:
Journal of marketing research : JMR
16
(
1979
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10001920452
Saved in:
2
A micromodeling approach to investigate the adversing-sales relationship
Blattberg, Robert C.
;
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
27
(
1981
)
9
,
pp. 988-1005
Persistent link: https://www.econbiz.de/10001920560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->