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Reactions to Blacks in newspaper ads
Tolley, B. Stuart; Goett, John J. - In: Journal of advertising research 11 (1971) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002907367
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Is it time discard the audience concept?
Bogart, Leo - In: Journal of marketing 30 (1966) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10001933211
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Strategy in advertising
Bogart, Leo - 1967
Persistent link: https://www.econbiz.de/10001933323