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~subject:"Werbungsbetrieb"
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Eisenbahnunternehmungen
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Mason, Jarvis Woolverton
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Journal of advertising research
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Advertising objectives, control, and measurement controversy
Lee, Charles E.
;
Mason, Jarvis Woolverton
- In:
Business topics
12
(
1964
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10002374583
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The communications effect of an industrial advertising campaign
Mason, Jarvis Woolverton
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10002469114
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