Advertising objectives, control, and measurement controversy
Year of publication: |
1964
|
---|---|
Authors: | Lee, Charles E. ; Mason, Jarvis Woolverton |
Published in: |
Business topics. - East Lansing, Mich., ZDB-ID 215391-9. - Vol. 12.1964, 4, p. 37-42
|
Subject: | Werbung | Werbungsbetrieb |
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