Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbungsbetrieb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising budget's deter...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
Marktform Oligopol
473
Vereinigte Staaten
219
Werbung
86
Theorie
72
Theory
70
Oligopol
68
Oligopoly
53
Wirtschaftskonzentration
42
Marktforschung
39
Werbungsmittel
38
Wettbewerbsbeschränkung
37
Deutschland
34
Wettbewerb
33
Spieltheorie
31
Advertising
30
Preisgestaltung
28
Werbungsausgaben
25
Großbritannien
20
Werbungsunternehmung
18
Absatzpolitik
17
Marktform Monopol
16
Markttheorie
16
Preis
16
Werbewirkung
16
Verbraucher
14
Wirtschaftstheorie Gleichgewicht
14
Produktgestaltung
13
Werbungsforschung
13
Werbungspolitik
12
Advertising effects
11
Competition
11
Game theory
10
Innovation
10
Internet marketing
10
Marketing
10
Online-Marketing
10
Preisbildung
10
USA
10
Werbeplanung
10
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Article
383
Book / Working Paper
199
Type of publication (narrower categories)
All
Hochschulschrift
30
Article in journal
5
Aufsatz in Zeitschrift
5
Mikroform
2
Arbeitspapier
1
Aufsatzsammlung
1
Bericht
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Working Paper
1
more ...
less ...
Language
All
Undetermined
447
German
66
English
66
French
2
Swedish
1
Author
All
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
Bowey, Angela M.
2
more ...
less ...
Institution
All
American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
more ...
less ...
Published in...
All
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
more ...
less ...
Source
All
ECONIS (ZBW)
582
Showing
1
-
10
of
582
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R.
- In:
Operations research
27
(
1979
)
4
,
pp. 682-692
Persistent link: https://www.econbiz.de/10002064138
Saved in:
2
Advertising and oligopolistic equilibrium
Friedman, James W.
- In:
The Bell journal of economics
14
(
1983
)
2
,
pp. 464-473
Persistent link: https://www.econbiz.de/10002167024
Saved in:
3
Risk and advertising in an oligopoly game
Weber, Pauline Haaf
-
1974
Persistent link: https://www.econbiz.de/10002986038
Saved in:
4
Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair
;
Thompson, Gerald L.
- In:
Management science : journal of the Institute for …
29
(
1983
)
9
,
pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
Saved in:
5
Dynamic equilibrium of an advertising duopoly in a growing industry
Thépot, Jacques
-
1981
Persistent link: https://www.econbiz.de/10002902134
Saved in:
6
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen
-
1981
Persistent link: https://www.econbiz.de/10000000570
Saved in:
7
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
8
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner
-
1965
Persistent link: https://www.econbiz.de/10000521984
Saved in:
9
Die Problematik der Ausgliederung der betrieblichen Werbefunktion
Spintler, Renate
-
1962
Persistent link: https://www.econbiz.de/10000533416
Saved in:
10
Der Einfluß der Konkurrenzwerbung auf den Werbeerfolg
Balke, Winfried
-
1971
Persistent link: https://www.econbiz.de/10000534822
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
