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~subject:"Werbungsunternehmung"
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The response of sales to adver...
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Werbungsunternehmung
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Absatzpolitik
18
Großbritannien
17
Werbewirkung
16
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
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Book / Working Paper
17
Article
4
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Hochschulschrift
2
Language
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English
10
Undetermined
9
German
2
Author
All
Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Bohrer, Peter
1
Borden, Neil H.
1
Dunn, S. Watson
1
Fabricius, Fritz
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Kirkpatrick, C. A.
1
Lent, John A.
1
Littlefield, James E.
1
Mandell, Maurice I.
1
Marshall, Martin V.
1
Nylen, David W.
1
O'Connor, James Patrick
1
Obermeyer, Henry
1
Pampe, Klaus-Dirk
1
Peterson, R. D.
1
Rotzoll, Kim B.
1
Sandage, C. H.
1
Sandage, Charles Harold
1
Schmalensee, Richard
1
Simon, Julian Lincoln
1
Wirsig, Woodrow
1
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Institution
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Committee on Advertising
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
Published in...
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Antitrust law & economics review
1
Houghton Mifflin Adviser in Marketing
1
International Chamber of Commerce, Publication, Drucksache
1
International business and management series
1
McGraw - Hill series in international development
1
Philippine studies : historical & ethnographic viewpoints
1
The International Chamber of Commerce, Document, [Dokumente]
1
The journal of business : B
1
Wettbewerb in Recht und Praxis : wrp
1
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ECONIS (ZBW)
21
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1
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
2
The advertising-agency industry : organization, entry, and concentration
Peterson, R. D.
- In:
Antitrust law & economics review
6
(
1973
)
4
,
pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
Saved in:
3
Keeping up with the medians
O'Connor, James Patrick
-
1964
Persistent link: https://www.econbiz.de/10002585512
Saved in:
4
International handbook of advertising
Dunn, S. Watson
-
1964
Persistent link: https://www.econbiz.de/10014374078
Saved in:
5
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
6
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
7
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
8
Die Vollzieher der betrieblichen Werbung
Bohrer, Peter
-
1962
Persistent link: https://www.econbiz.de/10000152312
Saved in:
9
Die Werbeagentur als Betriebswirtschaft
Pampe, Klaus-Dirk
-
1968
Persistent link: https://www.econbiz.de/10000154681
Saved in:
10
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
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