This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …

becomes lessdistinctive; and or it introduces advertising.These are timely issues, given the extent to which public … broadcasters are increasingly criticised forseeking popularity, losing distinctiveness, and in many cases, introducing advertising … parallels to other sectors where services are also offered free at the point of access, butfinanced by advertising. The most …

Purpose: R&D and advertising have become important means to enhance the competitiveness of firms' products. Design an … that whether the market is completely covered or not, we build the strategy selection model for R&D and advertising for two …, either in full-covered market or not full-covered market, the two firms will not choose to do advertising in step, even if …

Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects … are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for …