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Wettbewerb
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Gatignon, Hubert A.
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Xiang, Yi
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ECONIS (ZBW)
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Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua
;
Robertson, Thomas S.
;
Rymon, Talia
-
1996
Persistent link: https://www.econbiz.de/10000939495
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2
Toward a theory of competitive market signaling : a research agenda
Heil, Oliver P.
- In:
Strategic management journal
12
(
1991
)
8
,
pp. 403-418
Persistent link: https://www.econbiz.de/10001136771
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3
Determinants of competitor response time to a new product introduction
Bowman, Douglas
;
Gatignon, Hubert A.
-
1993
Persistent link: https://www.econbiz.de/10000870079
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4
Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1990
Persistent link: https://www.econbiz.de/10000801999
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5
Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379159
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6
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
7
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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8
Competitive response and market evolution
Gatignon, Hubert A.
;
Soberman, David A.
-
2000
Persistent link: https://www.econbiz.de/10001634482
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9
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
Saved in:
10
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
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