Product recalls are ubiquitous in a variety of industries such as food, cosmetics, hi-tech and pharmaceuticals. However, recalls differ in their category level impact depending on the product category as well as the underlying reason for the recall. We focus on product categories where sales...

We investigate how competition for reputation among consumers can impact the effectiveness of firm interventions. In situations where the firm attempts to intervene to change consumer behavior (e.g., advertising, policy guidelines, legal threats), the consumer's response may depend not only on...

In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

We investigate in a competitive setting the consequences of mobile targeting, the practice of firms setting prices based on consumers' real-time locations. A distinct market feature of mobile targeting is that a consumer could travel across different locations for an offer that minimizes his...

In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

This paper explores firms’ incentives to invest in data protection to mitigate the risk of compromising consumer privacy, in the context of duopoly competition with behavior-based pricing. We highlight the unique nature of privacy protection as a product characteristic, which distinguishes a...