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Investigating the spillover effect of keyword market entry in sponsored search advertising

Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998

Persistent link: https://www.econbiz.de/10011791436

Platform competition for advertisers and users in media markets

Reisinger, Markus - In: International journal of industrial organization 30 (2012) 2, pp. 243-252

Persistent link: https://www.econbiz.de/10009550232

Explaining the outcomes of social gamification : a longitudinal field experiment

Zhang, Jun; Jiang, Qiqi; Zhang, Wenping; Kang, Lele; … - In: Journal of management information systems : JMIS 40 (2023) 2, pp. 401-439

Persistent link: https://www.econbiz.de/10014302565

Targeted advertising on competing platforms

Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011974951

Platform power in the video advertising ecosystem

Broughton Micova, Sally; Jacques, Sabine - In: Internet policy review : journal on internet regulation 9 (2020) 4, pp. 1-28

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …

Persistent link: https://www.econbiz.de/10012300397

Display advertising's competitive spillovers to consumer search

Lewis, Randall; Nguyen, Dan - In: Quantitative marketing and economics : QME 13 (2015) 2, pp. 93-115

Persistent link: https://www.econbiz.de/10011348304

Frequency capping in online advertising

Buchbinder, Niv; Feldman, Moran; Ghosh, Arpita; Naor, Joseph - In: Journal of scheduling 17 (2014) 4, pp. 385-398

Persistent link: https://www.econbiz.de/10010382539

Two sides of the digital advertising coin: putting hypernudging into perspective

Morozovaite, Viktorija - In: Market and competition law review 5 (2021) 2, pp. 105-145

Persistent link: https://www.econbiz.de/10013163578

Competitive Poaching in Search Advertising : A Randomized Field Experiment

Bhattacharya, Siddharth - 2019

generate traffic from search engine advertising by bidding not only on their own keywords but also on competitors' keywords …

Persistent link: https://www.econbiz.de/10012893115

The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition

Athey, Susan - 2016

We develop a model of advertising markets in an environment where consumers may switch (or “multi-home”) across … limited set of publishers, reducing the effective demand for advertising and thus depressing prices. As the share of switching …

Persistent link: https://www.econbiz.de/10013007804

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