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Competition in the Pharmaceutical Industry : How Do Quality Differences Shape Advertising Strategies?
de Frutos, Maria Angeles - 2016
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …
Persistent link: https://www.econbiz.de/10012986489
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Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets
Anderson, Simon P.; Jullien, Bruno - 2015
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …
Persistent link: https://www.econbiz.de/10014025251
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Marketing, Product Differentiation and Competition in the Market for Antiulcer Drugs
King, Charles - 2014
This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing to affect product differentiation. Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to 1993. Observed drug characteristics became less...
Persistent link: https://www.econbiz.de/10012709821
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Pioneering Advantage in Generic Drug Competition
Yu, Yu - 2014
the effects of prices, detailing, sampling, journal advertising, time-in-market, and molecule-specific characteristics … effectiveness of advertising and pricing between earlier versus later entrants …
Persistent link: https://www.econbiz.de/10012709667
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Squeezing the Last Drop Out of Your Suppliers : An Empirical Study of Market‐Based Purchasing Policies for Generic Pharmaceuticals
Bergman, Mats; Granlund, David; Rudholm, Niklas - 2023
We study the effect of the degree of exclusivity for the lowest bidder on the average price of generic pharmaceuticals in the short and long terms. Our results indicate that a 1-percentage-point gain in market share of the lowest bidder reduces average costs by 0.2% in the short term and 0.8% in...
Persistent link: https://www.econbiz.de/10014260734
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Free Movement and Competition in the European Market for Pharmaceuticals
Caro de Sousa, Pedro - 2016
Very few industries are as profoundly influenced by regulation as the pharmaceutical industry. All aspects of the life-cycle of new drugs are regulated, from patent application, to marketing approval, commercial exploitation, patent expiration and competition with generics. The nature of demand...
Persistent link: https://www.econbiz.de/10012980141
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The impact of R&D cooperations on drug variety offered on the market : evidence from the pharmaceutical industry
Banerjee, Tannista; Siebert, Ralph - 2014
Our study puts special attention to the fact that R&D cooperations in the pharmaceutical industry are formed at different stages throughout the drug development process. We study if the timing to engage in R&D cooperations in the pharmaceutical industry has different impacts on the technology...
Persistent link: https://www.econbiz.de/10010229875
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Competitive market segmentation
Sticher, Silvio - 2013
In a two-firm model where each firm sells a high-quality and a low-quality version of a product, customers differ with respect to their brand preferences and their attitudes towards quality. We show that the standard result of quality-independent markups crucially depends on the assumption that...
Persistent link: https://www.econbiz.de/10010227304
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Competition under consumer loss aversion
Karle, Heiko; Peitz, Martin - 2012
We address the effect of contextual consumer loss aversion on firm strategy in imperfect competition. Consumers are fully informed about match value and price at the moment of purchase. However, some consumers are initially uninformed about their tastes and form a reference point consisting of...
Persistent link: https://www.econbiz.de/10011489928
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Information Disclosure in the Presence of Competition : Evidence from the Pharmaceutical Industry
Kao, Jennifer L. - 2022
This paper studies how competition impacts innovative firms’ voluntary disclosure of product quality information. Our empirical context is the pharmaceutical industry, where firms must decide whether to disclose drug quality information acquired in clinical trials. Leveraging variation in...
Persistent link: https://www.econbiz.de/10013290248