increases. Cooperative advertising schemes between e-commerce platforms and sellers come into being. This paper considers … either cooperative advertising or independent advertising in a strategic game, this paper shows that the cooperative … advertising strategy is a unique Nash equilibrium. Only when a seller has a relatively high revenue share ratio in the cooperative …

examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …