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Off the rivals' radar in emerging market segments : non-mutual rival recognition between new firms and incumbents
Mitsuhashi, Hitoshi
;
Alcantara, Lailani L.
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012520728
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