In today's fast-changing, increasingly global and competitive world, the ability of any business to create and sustain competitive advantage is one of the only urging questions. Conventionally, in most businesses, tangible resources are the key factors for improving the business market position....

Academic discussion on sustainable competitive advantage is rooted through generic strategy by Porter and resource based view by Barney. Followed by war on talent, a new area of scholarly discussion emerged which links talent with RBV. Now we have great amount of papers discussing strategic...