Dynamik im Marketingumfeld -- Dynamik bei den Kunden -- Dynamik bei den Konkurrenten -- Dynamik bei den Kanälen -- Dynamik in den „Knuten“ -- Dynamik in der Marketingstrategie als Antwort -- Dynamik in den Grundlagen -- Dynamik in den Marketinginstrumenten -- Dynamik im Marketing-Mix --...

Keyword searches with brand names occur very commonly on search engines, which enables firms to infer not only when customers are searching for them, but also when customers are searching for their competitors. In other words, firms can generate traffic from search engine advertising by bidding...