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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton - 1973
Persistent link: https://www.econbiz.de/10000625812
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The ʺcorrective advertisingʺ remedy of the FTC : an experimental evaluation
Dyer, Robert F.; Kuehl, Philip G. - In: Journal of marketing 38 (1974) 1, pp. 48-54
Persistent link: https://www.econbiz.de/10002104404
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The FTC, large quality store advertising and the small retailer
Dickinson, Roger - In: California management review 9 (1967) 4, pp. 43-50
Persistent link: https://www.econbiz.de/10002063670
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An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III - 1972
Persistent link: https://www.econbiz.de/10001833650
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Advertising expenditure, monopoly power, and elasticity estimates
Caruso, Phillip P.; Kamerschen, David R. - In: Business review 24 (1965) 4/5, pp. 63-74
Persistent link: https://www.econbiz.de/10001985410
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The effect of the competitive structure upon expenditures for advertising
Simon, Julian Lincoln - In: The quarterly journal of economics 81 (1967) 4, pp. 610-627
Persistent link: https://www.econbiz.de/10002823368
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Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
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The economic consequences of advertising
Nelson, Phillip - In: The journal of business : B 48 (1975) 2, pp. 213-241
Persistent link: https://www.econbiz.de/10002560108
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The advertising capital controversy
Ayanian, Robert - In: The journal of business : B 56 (1983) 3, pp. 349-364
Persistent link: https://www.econbiz.de/10001841063