Blythe, Jim (contributor); Bradley, Nigel (contributor) - 2014
1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Maria Pilar Martinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context...
