Al-Shammari, Minwir - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 102-108
This paper proposes a knowledge-based customer-centric strategic model to respond to environmental challenges and achieve sustainable competitive advantage (SCA) in the supply chain management (SCM) context. The proposed model strives to leverage knowledge-based distinctive core competencies...