Polo Peña, Ana Isabel; Frías Jamilena, Dolores María - In: International review on public and non-profit marketing 8 (2011) 2, pp. 195-197
This is a summary of the author's European mention PhD Thesis, supervised by Senior Lecturer Dolores María Frías Jamilena, and defended on May 28th, 2010 at the Department of Marketing and Market research of the University of Granada (Spain). In this doctoral thesis it is proposed that...
