The implementation of the open innovation (OI) model is associated with a significant organizational change within the existing processes, business models, and prevailing customs. This change takes appropriate measures to prepare for and conduct an effective implementation process. Only a small...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...