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~subject:"Wettbewerbsvorteil"
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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.
;
Bush, Victoria D.
;
Vorhies, Douglas W.
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1074-1081
Persistent link: https://www.econbiz.de/10009270584
Saved in:
2
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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