Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...

The purpose of the current study is to explore various factors influencing managerial decision between cost reduction and product differentiation. A multiple logistic regression model is constructed to determine the likelihood of managerial tendency toward cost reduction or product...

We consider the issue of first- and second-mover advantages in a vertically related market. First, we show that the standard conclusions about sequential-move games under Bertrand and Cournot competitions can change in the context of a vertically related market. This is because an upstream...

Objective: This article analyses the intensity of knowledge management processes in companies of different size. It also examines the role of these processes in the formation of competitive advantage by these businesses. Company size is defined as the number of employees. Research Design &...