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~subject:"Wettbewerbsvorteil"
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Wettbewerbsvorteil
Consumer behaviour
21
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21
E-commerce
16
Electronic Commerce
16
Marketing management
16
Marketingmanagement
16
Innovation
14
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English
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Shankar, Venkatesh
6
Varadarajan, Rajan
3
Yadav, Manjit S.
3
Carpenter, Gregory S.
1
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Handbook of marketing strategy
1
Handbook of strategic e-business management
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
6
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1
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
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2
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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3
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
4
First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
Saved in:
5
Special issue: innovations in retailing
Shankar, Venkatesh
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009269286
Saved in:
6
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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