Proactive and reactive product line strategies : asymmetries between market leaders and followers
Year of publication: |
2009
|
---|---|
Authors: | Shankar, Venkatesh |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 3-30
|
Subject: | Produktmanagement | Product management | Wettbewerbsstrategie | Competitive strategy | Wettbewerbsvorteil | Competitive advantage |
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