Li, Guoxin; Li, Guofeng; Kambele, Zephaniah - In: Journal of Business Research 65 (2012) 10, pp. 1516-1522
A better understanding of the Chinese consumption of luxury fashion brands may assist the fashion industry when targeting China as the soon-to-be largest consumer market. This study aims to examine Chinese consumers' willingness to pay for luxury fashion brands related to their fashion lifestyle...
