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~subject:"Willingness to pay"
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Willingness to pay
Consumer behaviour
26
Konsumentenverhalten
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Brand management
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Luxury goods
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Luxusgüter
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Markenführung
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Brand attitude
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CRM
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Valette-Florence, Pierre
3
Albert, Noel
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Chandon, Jean-Louis
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Ferrand, Alain
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Laurent, Gilles
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Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
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2
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
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3
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
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