sectors of the national economy, suffered heavy losses. The aim of this work is to study the changes in the wine … used the information obtained from the National Office of Vine and Wine, Ministry of Agriculture, Regional Development and …-economic indices that characterize the actuality of the wine complex of RM. The main results of the researches: The COVID-19 pandemic …

This study presents a comparative analysis of the Romanian - EU vine and wine sector. Specialized reports and EUROSTAT … relatively low percentage, of 28%. According to turnover, 75% of the Romanian wine market is in the hands of ten large producers …. The foreign trade in wine takes place predominantly on the EU market. The balance of trade is negative, with a growing …

like wine. The importance of this study lies in a deeper investigation into how these factors collectively impact consumer …, countries of origin, and wine regions are likely to resonate with young people. Conversely, companies may be able to de …

is to identifya nd characterize the relevant instruments for wine promotion used by restaurants, depending on the …, constituyéndose ambos en instrumentos básicos de promoción de los vinos en el restaurante. / In recent years, wine marketing is … choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study …

wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New …” wineries to assist in wine sales. If a family link can be established, there is no reason why “New World” wineries cannot …” for the winery to assist in wine sales generation. By examining “New World” wineries regarding family heritage usage, this …

applied to the Chilean wine industry. This will be completed mainly by secondary data research and a comprehensive literature … and customisation processes will be analysed. The second part of this paper will illustrate the changes in the global wine … industry, the general situation of Chile in this sector, as well as the situation of the Chilean wine industry in the UK …

concerned with image, particularly on‐the‐shelf image in an era of the global brand. As Old World Wine producers copy the modern …

Chile’s Colchagua Valley is both a geographical cluster of wineries and a dynamic learning network of wine …