what elements determine them, it can support strategic marketing decisions. The importance of gender segmentation has been … highlighted in several studies; in addition, women have made most purchases and their influence in purchase decision has been …

The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …