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Do blockchain-based innovative solutions improve wine brand loyalty? : a case study of a winery in Mendoza, Argentina

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Social media and societal marketing : a path for a better wine?

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Differentiation strategies for the wine and nursery sector : empirical evidence from an Italy region

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The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involved in searching for biodiversity, influence and are influenced by the dyadic buyer–supplier relationship. In particular, the study aims at analyzing how the organizational culture, the strategic...

Persistent link: https://www.econbiz.de/10011771003