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Using family heritage to market wines : a case study of three "New World" wineries in Victoria, Australia
Strickland, Paul; Smith Maguire, Jennifer; Frost, Warwick - In: International journal of wine business research : IJWBR 25 (2013) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10009770377
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Food, wine ... heritage, identity? : two case studies of Italian diaspora festivals in regional Victoria
Laing, Jennifer; Frost, Warwick - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 3, pp. 323-334
Persistent link: https://www.econbiz.de/10009790434
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The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul; Williams, Kim M.; Laing, Jennifer; … - In: Successful social media and ecommerce strategies in the …, (pp. 74-92). 2016
Persistent link: https://www.econbiz.de/10011558847
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Seeking a competitive advantage in wine tourism : heritage and storytelling at the cellar-door
Frost, Warwick; Frost, Jennifer; Strickland, Paul; … - In: International journal of hospitality management 87 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241749