The year 2020 started with the one carryover disease presented as atypical pneumonia which was identified as a severe acute respiratory syndrome later termed as COVID-19 and spread all through the globe. Some of the major countries namely America, India, Italy, Spain, China (Spreader Country),...

The extant paper aims to explore the effects of the COVID-19 pandemic on marketing activities. In this respect, the study adopted Structural Equation Modeling (SEM) using SPSS26 and Smart PLS-3 to analyze the descriptive survey that was distributed among 200 hotel managers. The findings revealed...